Welcome to LIAM's Life Insurance Lab!
Helping Advisors Protect the Future
At Liam’s Life Insurance Lab, we believe in more than policies—we help advisors protect their clients' future. We equip you with the tools and insights to guide your clients through life’s key decisions. From case studies to math-driven solutions, our resources simplify the process and ensure every family is protected for generations. Explore our offerings and confidently help your clients secure their financial futures.
3 Paths to Piece of Mind
Every journey is unique. We offer three key life insurance solutions to help your clients meet their specific goals—whether it’s providing essential protection, building a lasting legacy, or accumulating wealth over time. Discover the right path for your clients:
Term
Term insurance is temporary life insurance that will payout a death benefit upon the insured's death, as long as premium payments are made. It is the most inexpensive type of life insurance available.
Legacy / DB Guarantees
These life insurance solutions are focused on providing a specific death benefit to protect a financial legacy, regardless of cash value. These solutions guarantee a certain payout to the beneficiaries.
Accumulation / IULs
These life insurance solutions are designed to build up cash value over time in addition to providing a death benefit. They combine life insurance protection with an investing component.
How LIAM Helps Clients Through Life...
1
The Simple Stuff
Nick and Nicole, both 35, are planning to upgrade their home and have a second child. After a close call with a ladder while inspecting a potential new house, Nicole worries about managing their family and finances if something happened to Nick. During dinner with their friend LIAM, he suggests they consider life insurance. A $1 million term policy for each could be purchased for under $40 a month, offering peace of mind. To address the urgency of their home purchase, LIAM worked with Core Income to arrange for Symetra Swift Term insurance, allowing them to apply and be approved quickly due to their good health. With their new $1 million coverage in place, Nick and Nicole felt secure and ready to move forward with their home purchase.
2
The Young Business Owner
Brian and Lindsey, both 45 and successful professionals, want to secure their family's future. They worry about managing Bryan's share of their $6M business if something happened to him. To address this, they consult with their friend LIAM. LIAM suggests a buy-sell agreement, where Bryan’s partner would buy Bryan’s shares if he passes away. To fund this, LIAM proposes a cross-purchase life insurance policy: Bryan's partner would buy a $3M policy on Bryan to cover the purchase, while Bryan would have a policy on his partner for the same amount. Core Income found these policies, costing under $350 a month. This plan ensures the business transition is smooth and funded, preventing future issues.
3
The Estate
Betty, a 65-year-old widow, owns rental properties and investments totaling $5 million. Concerned about estate taxes potentially reaching $7.4 million upon her passing due to upcoming tax changes she consults with her financial advisor and LIAM. They recommend setting up an Irrevocable Life Insurance Trust (ILIT) to provide liquidity. By gifting $160,000 annually to the trust, Betty funds a life insurance policy with a $7.5 million tax-free death benefit, covered by rental income. This plan ensures her family won't need to sell properties to pay estate taxes, securing her legacy for future generations. LIAM, in collaboration with Core Income, secured the best possible life insurance policy for Betty, taking her health history and medications in consideration.
4
2 Coffees a Month*
Maggie, a 30-year-old professional focused on building her future, initially didn’t prioritize life insurance, believing it could wait. However, after a conversation with her financial advisor, she realized the importance of securing coverage while young, especially with growing responsibilities like her mortgage and plans for starting a family. She chose a 20-year term life insurance policy that fit her budget (around the cost of 2 coffees a month*) and provided flexibility to convert to a permanent plan in the future.
LIAM's Life Process - Simplified
The Life insurance process at Core Income in it's most simplistic form:
1. Fact Finding
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How much coverage does the client want or what are their insurance needs.
2. Picking an Insurance
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Using the facts and internal tools - pick the right insurance type and carriers for the client.
3. Underwriting
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Is the client healthy?
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Pre-Undewriting Questionnaire​.
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Accelerated Underwriting for healthy clients​.
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Informal Process - for larger cases.
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4. Submission
5. Annual Review/Follow-up
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Scrub the policy and then submit.
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Review policy annually for any lapse & make sure beneficiaries are up to date.
LIAM's Life Support
We have your back for LIFE! The Core team is here to support you in any way you need whether that is:
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Tracking Medical Records
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Running Illustrations and Generating Case Designs for Client Needs
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Walkthrough the Application Process
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Check on Policy Status
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Review Pre-Existing Policies to See if there is a Better Fit for Client Needs
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Answer any Life-Related Questions!
Popular Products*
We have 20+ Life Insurance Carriers
*Product/carrier recommendations are based on individual clients cases
Assets for Life!
Life insurance doesn't have to be complicated - explore our assets designed to help you prepare your client for important life meetings.
Meet CAM: The Importance of Long-Term Care
Your Comfort, Your Care, Your Plan
Long-Term Care is about more than just coverage for healthcare costs down the road, it is about ensuring your client receives any future care they need, where they want it. We know these conversations can be uncomfortable and emotional; at CAM's Lab we have resources to talk to your client to get them thinking about their future.
Why Core
Long-Term Care
Our team of experts take Long-Term Care seriously
Care When It Counts!
Protect your clients' future with the care they want. We offer:
- Over 20+ Carriers
- Actuary-Based Solutions
- Full Support Through the Process
Popular Long-Term Care Products
Download our Health & Wealth Workbook + LTC Conversation Guide:
Our Health & Wealth Workbook is a comprehensive resource designed to help you gather key information and develop a customized care strategy for your clients. It features an LTC questionnaire, a personalized care plan, and funding options. Plus, we include a long-term care conversation guide to support you and your clients in navigating sensitive discussions with confidence.
