Life insurance is more than just a policy; it’s peace of mind. Yes, we know it’s a buzzword, but it’s true. Despite its critical role in financial planning, it appears there is a gap in understanding and awareness.
Consider these staggering facts:
82% of people overestimate the cost of a life insurance policy. - Forbes
21% of policyholders don’t believe they have enough coverage. - LIMRA
100 million Americans are either uninsured or underinsured. - LIMRA
These misconceptions highlight the need for advisors to guide their clients through the often-overlooked value of life insurance. That’s where Core Income and LIAM (our Life persona), come into play—helping advisors like you make life insurance accessible, understandable, and a powerful addition to your client’s financial plans.
Meet LIAM: A Passion for Life Insurance
Are you feeling confident about Life (Insurance)? LIAM was born out of our dedication to making life insurance an important part of holistic financial plan. Our goal is to guide financial advisors to confidently recommend life insurance products tailored to their clients' unique needs, helping advisors navigate the industry's complexities with ease.
LIAM’s Lab: Your Life Insurance Resource Hub
We've built LIAM’s Life Lab as a one-stop resource for advisors. It features educational tools, product information, and a seamless process to integrate life insurance into any financial plan. Here’s what you’ll find in LIAM’s Lab:
3 Paths to Peace of Mind:
💡 Term: Inexpensive, temporary coverage that provides a death benefit when needed most, as long as premiums are paid.
🏛️ Legacy / DB Guarantee: Guarantees a specific death benefit, ensuring your client's loved ones are financially secure, regardless of cash value.
📈 Accumulation / IULs: Combines life insurance protection with cash value growth, offering both security and wealth-building potential.
With access to over 20 carriers, Core offers solutions for virtually every unique client scenario.
Core’s Simplified Process for Advisors
At Core, we streamline the life insurance process to ensure efficiency and clarity for advisors and their clients.
Here’s how we make it easy for you:
Fact-finding: We dive deep into understanding your clients’ needs.
Selecting Insurance: We help you identify the best policy from a broad portfolio.
Underwriting: We ensure your clients receive the coverage they need without the headaches.
Submission: Our simplified process gets policies in place faster.
Annual Review: We’re committed to ongoing support, making sure your clients' policies grow with their needs.
Core’s 3 Uniques for Advisors:
The Ultimate Resource: We are your go-to experts, with over 100 years of combined experience.
Efficient, Informal Process: We handle the details, so you can focus on client relationships.
Streamlined Systems & Solutions: Our process is built for ease and clarity.
Common Misconceptions & Thought-Provoking topics for Your Clients
When discussing life insurance with your clients, consider using these thought-provoking questions to get them thinking:
Could you live the same lifestyle without your spouse’s income stream?
Would you rather give your money to the IRS or leave it to your family?
You don’t buy Life Insurance because you’re going to die, but because those you love are going to live.
Real-Life Case Studies: Making Life Insurance Tangible
We also provide real-world case studies to help advisors like you illustrate the value of life insurance to your clients:
1. Term Life Insurance Case Study – The Simple Stuff:
Client’s Challenges:
Fear of Financial Uncertainty
Intimidation of a New Home Purchase
Urgency for Insurance Coverage
How Core Helped: Presented affordable life insurance options, Secured immediate financial protection with a quick and easy app process
2. Guaranteed Universal Life Case Study – The Estate:
Client’s Challenges:
Health Considerations
Securing Favorable Underwriting
· How Core Helped: Customized insurance strategy, comprehensive market comparison, effective problem resolution
3. Business Solutions Case Study – The Young Biz Owner:
Challenges:
Valuation & Funding
Common buy-sell Issues
How Core Helped: Tailored insurance solutions, cost-effective coverage and prevention of future issues
Core’s Expertise: A Foundation for Your Success
With over 100 years of combined life experience – we’re your experts for life. Whether it’s helping clients who thought they couldn’t qualify or guiding advisors like you through the nuances of different policies, we’re dedicated to helping you and your clients.
At Core, life never ends—and neither does our commitment to being your life insurance partner. With LIAM and our team of experts by your side, life insurance becomes more than just a policy—it becomes a key element in helping you protect the future.
Leverage the tools in LIAM’s Lab and let Core guide you through the world of life insurance, simplifying the process and helping you deliver peace of mind to your clients. Visit the Lab Here.
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At Core Income, a dedicated FMO, IMO, or insurance brokerages dedicated to serving Advisors, their staff and their clients.
Our mission is to help advisors deliver financial certainty by supporting them through Actuarial Risk Management, Elite Responsiveness, and Collaborative Partnerships.
Contact Us: For more information or to schedule a consultation, visit our website at Core Income or call us at 800.541.7713.
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